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Question
I just started a part-time job at a small company in Nagoya, and I’d always assumed “moshi moshi” was simply how everyone in Japan answers the phone. So when a client called the office, I picked up and said it — and a coworker quietly told me afterward that I shouldn’t have. What does “moshi moshi” actually mean, and why shouldn’t I say it at work?


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Answer by Professional Japanese Teacher
もしもし。
Moshi moshi.
Hello (on the phone).

Moshi moshi is the cheerful little word almost every casual phone call in Japan begins with, a spoken “hello, are you there?” down the line. It’s a phone signal, so you’d rarely say it face-to-face or when walking into a room. You’ll hear it when you ring a friend or family member, and it’s exactly what you say back. It comes from the old, humble verb もうす mousu, meaning “to say”; on Japan’s early telephones people doubled it up to get the listener’s attention, and moshi moshi stuck.

Here’s the part that tripped you up. Moshi moshi is friendly and casual, so on a business call it sounds a little too relaxed. When you answer the office phone, skip it and lead with your company name, or a simple “hai” followed by the name. That’s what your coworker was pointing you toward. Save moshi moshi for friends and family, where it’s warm, natural, and expected.